2017-02-04 5:47 pm Updated by Admin

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Raise the Bar: An Action-Based Method for Maximum Customer Reactions



By: Jon Taffer(Author)

Language: English

Genre: Business, Finance & Law

Publisher: Amazon Publishing (8 Oct. 2013)

Format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

The original title of the book: Raise the Bar: An Action-Based Method for Maximum Customer Reactions

If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

"A fascinating and practical guide to what actually makes a bar into a great bar (and much can be applied to any service business). Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. It is so refreshing to read something which doesn’t present standard answers to non-standard issues." —Nick Shepherd, CEO Carlson restaurants/TGI Fridays"When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas

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  • By Daryl Halligan on 21 August 2015

    Excellent book, haven't read it all yet but if your interested in the hospitality industry, Taff is the master

  • By alexis kate baines on 21 June 2015

    Totally recommend this book I'm gonna use everything in it when I open my own bar feeling confidant x

  • By rob wolstenholme on 23 September 2015

    Excellent read, everything you need to know about the industry. Very helpful

  • By N. Cursi on 29 July 2014

    if you are in the bar business you should read this .....Taffer is a legend

  • By Guest on 27 March 2016

    A must read for bar owners, business owners and fans of Bar Rescue

  • By aberdeenangus2011 on 19 August 2015

    Excellent book.Read in conjunction with the TV show.

  • By j brown on 21 October 2015

    Bought as a present.good buy!

  • By Guest on 30 August 2016

    great book thanks

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