Black Tie Optional 2e: A Complete Special Events Resource for Nonprofit Organizations
"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don′t torture yourself: get this book, follow its advice and be a hero!"
Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine
"Black Tie Optional is anything but an optional read. This step–by–step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"
Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie′s
"Harry Freedman knows how to plan an event. He has it down to an art. "
World–renowned artist PETER MAX
Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:
- Decide on the best kind of event for your organization
- Select the best location and date for your event
- Develop budgets
- Reach and book celebrities
- Create invitations and get publicity
- Set ticket prices
- Organize and motivate your committees
This handy, how–to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real–world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog–eared blueprint for making money and allies in the name of your cause.
Whether your nonprofit′s fundraising event is an auction or a celebrity dinner, there is a great deal at stake when planning an event. From the invitations to the food to the entertainment, your event leaves a lasting impression of your organization′s image. Now in a fully revised and significantly expanded Second Edition, Black Tie Optional is the complete primer you′ll turn to for planning, organizing, and running your organization′s special events. This practical handbook will show you how to choose the events that will make the most moneyand friendsfor your organization.
*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.
Formats for this Ebook
|Required Software||Any PDF Reader, Apple Preview|
|Supported Devices||Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.|
|# of Devices||Unlimited|
|Flowing Text / Pages||Pages|
|The message text*:|