By: Jeanne Bliss(Author)
Genre: Business, Finance & Law
Publisher: John Wiley & Sons; 2nd ed. edition (3 July 2015)Format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)
The original title of the book: Chief Customer Officer 2.0: How to Build Your Customer-driven Growth Engine
A Customer Experience Roadmap to Transform Your Business and Culture
Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.
And it will take years off your learning curve.
Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five–competency model she uses to coach the C–Suite and Chief Customer Officers.
1. Manage and Honor Customers as Assets
2. Align Around Experience
3. Build a Customer Listening Path
4. Proactive Experience Reliability and Innovation
5. One Company Accountability, Leadership & Decision Making
Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customerslives. Jeanne Bliss fearlessly shares her tools and leadershiprecipe cardsfor leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning.
Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer–driven growth engine.
Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at LandsEnd, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer–driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co–founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best–selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).
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The authors begin by discussing how life in a family prefigures and prepares the individual to participate in groups, offering detailed case studies of families in therapy as illustrations.The authors begin by discussing how life in a family prefigures and prepares the individual to participate in groups, offering detailed case studies of families in therapy as illustrations.
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