Dialamerica Teleservices Handbook: A Guide to Successful Inbound and Outbound Telemarketing
Have you ever wondered . . .-Wondered why telemarketing generates such fantastic results for some companies and fails miserably for others? -Wished you could tap into the secrets of those companies that succeed? -Pondered how your bottom line might benefit from a low-cost, high-profit-margin sales strategy?If you're ready to learn more about that widely used, and often misused, marketing powerhouse called telemarketing, here's where to begin. The DialAmerica Teleservices Handbook reveals how one of the nation's largest telephone-marketing organizations helps companies achieve phenomenal success through both outbound and inbound telemarketing. Featuring the insights of two lifetime telemarketing professionals, The DialAmerica Teleservices Handbook is packed with case studies, examples, sample scripts, and the lessons learned from thousands of telemarketing campaigns-both inbound and outbound. This book is an indispensable guide for in-house marketers as well as agency veterans.Telemarketing is the number one directmarketing medium in the United States bigger than direct mail, newspapers, magazines, television, radio, or the Internet. Its cost is amazingly low, while its market penetration rates are surprisingly high. Done correctly, as case studies in the book demonstrate, telemarketing offers the opportunity to:-Increase orders by i,ooo percent over those generated by mail, at a fraction of the cost -Upsell and cross-sell with more success than you've ever experienced through print -Secure a Yes or No answer from as much as 85 to 95 percent of the available population -Speak to your customer live and obtain completely spontaneous, unrehearsed feedbackThe DialAmerica Teleservices Handbook walks you through the essential steps: writing a sensitive, successful script; producing knowledgeable, confident, and courteous salespeople; finding the right price point (the "sweet spot"); and selecting the right lists. The authors include numerous detailed examples of how to test, test, test, so that you maximize all of your efforts, avoiding such pitfalls as cannibalizing your mail response. The book also addresses the technological issues that all telemarketers are facing today, including the relationship between inbound telemarketing and the Internet, the pros and cons of IVRUs and CTI, and the potential of Teleweb.With its focus on strict compliance with federal privacy standards, its emphasis on rep training, and its many helpful examples and case studies, The DialAmerica Teleservices Handbook is the guide you must have to design a telemarketing campaign based on integrity, sound research, and solid sales goals. Tap into the telemarketing savvy that's helped DialAmerica generate millions in business-to-business and consumer telephone sales!
*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.
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